Blog Articles

Virtual Events: Timeline and Marketing Considerations

Rome Was Not Built in a Day. Neither are Virtual Events. If you’ve been following along chronologically in this blog series, you’ve read our introduction to virtual events, including an overview of objectives, audience, and technology considerations, and you’ve read through the details we’ve shared on the virtual event location, content types and considerations, communication […]

Virtual Events Details: Sales, ROI & Justifying the Virtual Event

Because we can’t gather in person, embracing and understanding virtual events right now is crucial to your sales strategy and business goals. In the end, we’re all attending and planning virtual events to make up for the inability to sell and develop customer relationships in person, right? Let’s figure out what you’re doing about sales […]

Virtual Events Details: Other Communication Tools

Even though it’s a virtual event, you can still recreate those moments for conversation and networking (even the random ones)! And while everything we’ve discussed in this blog series so far is communication in one way or another, now we’re talking tools that are a little bit more ‘talk show’ and a little less ‘broadcast news.’ ​ Let’s review some […]

Virtual Events Details: Using the Communication Tools

More than just an introduction to virtual events, including an overview of objectives, audience, and technology considerations, our blog series on this timely topic has so far covered details on the virtual event location (hint: a website!) and how best to frame your event content. So, what happens next in the process for planning your […]

Virtual Events Details: Framing the Content

In order to develop and design the structure of your virtual event website, you need to first figure out your content and how to frame it. Going back to the flipped golden rule we mentioned in the second blog of this series, how your audience prefers to consume their content will help you determine the […]

Virtual Events Details: The Event Website

As we mentioned in blogs one and two of this series, virtual events share similarities with live events. When it comes to virtual events, the website is really like the event location. Inside the event, different things are happening, from seminars to breakout sessions and live demonstrations. There may be some self-exploration of content, like […]

Virtual Events: Determining Your Objectives, Audience & Technology

In our first blog in this series, we gave an introduction on virtual events. As we continue our overview, we’re next sharing insight on steps for planning your virtual event, and that starts with understanding your content. Think about what you plan to present: Are you debuting a new product? Showcasing newly added features to […]

Virtual Events: An Introduction

It’s certainly been fascinating from the marketer’s point of view to watch us all pioneer this new avenue of connecting with customers while we wait to be able to visit businesses and gather in large groups again. But we’re also noticing that there’s been a lot of confusion and uncertainty around virtual events, which is why […]

Growth Driven Design – Get your new website up NOW.

Website development can take months of strategy, design, fine-tuning and implementation, not to mention a lot of quality-assurance testing. Essentially, you take all of your old content, look it over, weigh and measure it and change it. You look at the imagery you have, and decide what to keep, what to toss and what needs […]

Take Advantage of Event Listings on Google My Business

Hypothetical scenario: It’s Thursday afternoon and you just realized you don’t have anything that you HAVE to do this weekend (this is hypothetical because finding a weekend that isn’t already booked solid, especially if you have young children, is similar to seeing a leprechaun riding a unicorn down a rainbow and landing in a pot […]

Build Your Own Website, or Hire a Professional?

Every once in awhile, a person will ask me if there is a value in using a tool like Wix for their website. My answer may shock you because it’s not an immediate “No, are you crazy?” The answer always comes down to time, and the difference between a task and a project.   Tasks […]

CGI Influencers

CGI Influencers: The Creations Posed as People, Persuading Audiences Worldwide Today, “reality” doesn’t feel entirely real. It feels like we’re living in Ray Bradbury’s best-selling novel, Fahrenheit 451, where digital media manifestations influence our emotions as we cater to the wants of the few instead of the needs of the many. It’s time we stop […]

CRM Tools (and the Benefits of Tracking Trade Show Leads Separately)   

Many businesses leverage CRM (customer relationship management) technologies and tools, like Salesforce or HubSpot, to better understand their sales processes; keep track of conversations with customers, prospects and partners/vendors; keep leads better organized in a centralized system and more. These tools can be extremely helpful in understanding how “hot” a lead is, when your salespeople […]

20 Marketing Resolutions for 2020 Part 2

In Part 1 of this two-part blog series, we touched upon 10 resolutions marketing professionals should consider making on behalf of the business(es) and brand(s) they represent. From content and message strategy to social media practices, data analysis and goal setting, and even experiential marketing; these pledges follow the marketing trends we believe will be […]

20 Marketing Resolutions for 2020 Part 1

It’s that time of year again; when just about everyone we know is talking about what resolutions they have set or plan to follow for the next year. And while friends, family members and colleagues alike are pledging to eat healthier, exercise more and maybe even put more effort into self-care this year, we wonder […]

How Does Google Work?

A Simple Explanation for a Complex Question But First, a Search Scenario You’re watching TV and see an ad for a new gadget. Within 10 seconds, you’ve become amazed by this revolutionary product. You wonder how you lived without it for all these years. But you’re no sucker; you’re certain you can find a better […]