Growth Driven Design – Get your new website up NOW.

Website development can take months of strategy, design, fine-tuning and implementation, not to mention a lot of quality-assurance testing. Essentially, you take all of your old content, look it over, weigh and measure it and change it. You look at the imagery you have, and decide what to keep, what to toss and what needs […]

Take Advantage of Event Listings on Google My Business

Hypothetical scenario: It’s Thursday afternoon and you just realized you don’t have anything that you HAVE to do this weekend (this is hypothetical because finding a weekend that isn’t already booked solid, especially if you have young children, is similar to seeing a leprechaun riding a unicorn down a rainbow and landing in a pot […]

Build Your Own Website, or Hire a Professional?

Every once in awhile, a person will ask me if there is a value in using a tool like Wix for their website. My answer may shock you because it’s not an immediate “No, are you crazy?” The answer always comes down to time, and the difference between a task and a project.   Tasks […]

CGI Influencers

CGI Influencers: The Creations Posed as People, Persuading Audiences Worldwide Today, “reality” doesn’t feel entirely real. It feels like we’re living in Ray Bradbury’s best-selling novel, Fahrenheit 451, where digital media manifestations influence our emotions as we cater to the wants of the few instead of the needs of the many. It’s time we stop […]

CRM Tools (and the Benefits of Tracking Trade Show Leads Separately)   

Many businesses leverage CRM (customer relationship management) technologies and tools, like Salesforce or HubSpot, to better understand their sales processes; keep track of conversations with customers, prospects and partners/vendors; keep leads better organized in a centralized system and more. These tools can be extremely helpful in understanding how “hot” a lead is, when your salespeople […]

20 Marketing Resolutions for 2020 Part 2

In Part 1 of this two-part blog series, we touched upon 10 resolutions marketing professionals should consider making on behalf of the business(es) and brand(s) they represent. From content and message strategy to social media practices, data analysis and goal setting, and even experiential marketing; these pledges follow the marketing trends we believe will be […]

20 Marketing Resolutions for 2020 Part 1

It’s that time of year again; when just about everyone we know is talking about what resolutions they have set or plan to follow for the next year. And while friends, family members and colleagues alike are pledging to eat healthier, exercise more and maybe even put more effort into self-care this year, we wonder […]

How Does Google Work?

A Simple Explanation for a Complex Question But First, a Search Scenario You’re watching TV and see an ad for a new gadget. Within 10 seconds, you’ve become amazed by this revolutionary product. You wonder how you lived without it for all these years. But you’re no sucker; you’re certain you can find a better […]