VP, Brand & Strategy

A goal without a plan is just a wish.

Chris blends his background of education with 17+ years of sales and marketing to accomplish his goal—helping turn prospects into customers. To do so, he drills down into not only his clients’ goals, but the goals of the consumer, to make sure that both the client and the clients’ consumers can gain the most from their relationship. With a strong focus across the spectrum of digital marketing, spanning website UI/UX to multimedia strategy and buying, Chris helps brands deliver appropriately branded messages to their key target audience(s). And, he understands the importance of tracking, analyzing and improving upon campaigns while they’re running (and not just at the end of the campaign duration). Chris’ teaching background also prompts him to make sure everything he communicates is clearly understood, as the digital world and all its technical jargon can be a little confusing. Chris has been AdWords & Analytics certified ever since Google offered it.